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Carrie Brown

Carrie Brown works with XL North as a marketing consultant. With experience in copywriting, graphic design, and web development, Carrie uses her skill set to create and implement effective marketing strategies and campaigns for clients.

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business best practices

Social media remains an essential tool for commercial flooring professionals aiming to stay visible, attract customers, and grow their businesses. While advanced features like polls, live streaming, and interactive events can enhance engagement, they aren’t necessary for building a solid social media presence. If you’re starting fresh in 2025 without a social strategy, focus on foundational steps to get things rolling—generate original content, create engaging media, and leverage tools to streamline your process. These basics will help you build a strong presence while leaving room to grow and refine your efforts as the year progresses.

Starting with Original Content: The Building Blocks

Original content is the cornerstone of any effective social media plan. For commercial flooring professionals, authentic material drawn from daily business activities can resonate with your audience. Consider capturing:

  • Job Sites: Before-and-after photos and videos showcasing your team’s expertise.
  • Trade Shows and Industry Events: Highlights from exhibitions or conferences where your business is represented.
  • Office Life: Behind-the-scenes glimpses that humanize your brand and foster connection.
  • Customer Stories: Testimonials or case studies that illustrate the impact of your services.

By documenting what makes your business unique, you showcase your expertise and build trust. High-quality visuals and genuine narratives are key to engaging potential customers.

Creating Media from Original Content

Once you’ve captured your original content, transform it into impactful media for your platforms. Some popular options include:

  • Videos: Short clips, tutorials, or time-lapse transformations.
  • Animations: Subtle motion that grabs attention in busy feeds.
  • Photo Carousels: Multiple images to tell a story, highlight a process, or showcase impressive before-and-afters.

Repurposing content into different formats maximizes its value, keeping your feeds fresh while saving time. For example, a behind-the-scenes video can also yield still images, quotes, or carousel posts tailored to different platforms.

Tools for Content Creation

To streamline your process, consider these tools:

  • Canva: User-friendly and perfect for designing polished visuals.
  • Revoicer: Add realistic voiceover narration to your videos, enhancing engagement.
  • ChatGPT: Craft text for posts, scripts, and brainstorm ideas effortlessly.
  • Later: Schedule posts across platforms from one dashboard to improve efficiency.

These tools help save time and ensure high-quality content for your social media presence.

Example Creation Process

Here’s a step-by-step example of creating a social media video:

  1. Generate Original Content: Record a short before-and-after video at a completed job site.
  2. Draft the Post and Script: Use ChatGPT to write the post text and voiceover script.
  3. Create Voiceover Audio: Use Revoicer to produce a professional voiceover.
  4. Design the Video: Combine visuals and audio in Canva for a polished final product.
  5. Schedule the Post: Use Later to schedule the video for maximum reach.

Choosing the Right Social Media Platforms

When it comes to social media marketing for commercial floor care professionals, understanding the strengths of each platform is essential. Different platforms attract different audiences and are suited to distinct types of content. Here’s a breakdown of how to leverage LinkedIn, Facebook, and Instagram to connect with your target audience effectively.

  1. Why LinkedIn?
    As a professional networking platform, LinkedIn is the ideal place to showcase expertise, build relationships with other businesses, and attract potential commercial clients. It’s especially effective for B2B interactions.

Best Practices for LinkedIn:

  • Professional Tone: Keep posts polished and industry-focused, emphasizing your expertise and reliability.
  • Showcase Case Studies: Share detailed success stories or maintenance projects that highlight your technical skills and results.
  • Engage with Industry Groups: Join and participate in LinkedIn groups related to commercial flooring, cleaning, and property management.
  • Post Thought Leadership Content: Articles, white papers, or insights about maintenance trends or innovations are well-suited for LinkedIn.
  • Consistency: Post at least once or twice a week to stay visible in your professional network.
  1. Why Facebook?
    Facebook offers a versatile platform for engaging both businesses and individual customers. Its community-focused nature allows for relationship-building and direct interaction.

Best Practices for Facebook:

  • Visual Content First: Use before-and-after photos, time-lapse videos of cleaning processes, or team highlights to capture attention.
  • Encourage Interaction: Create posts that invite comments, such as “What’s the biggest flooring challenge in your facility?”
  • Leverage Reviews: Encourage satisfied customers to leave reviews on your Facebook page to build credibility.
  • Use Local Targeting: Boost posts to target local businesses or property managers in your area.
  • Utilize Stories: Take advantage of Facebook Stories for quick updates or behind-the-scenes glimpses.
  1. Why Instagram?
    Instagram is highly visual, making it perfect for showcasing the transformative results of your work. It’s also where many users discover local service providers, making it valuable for growing your brand awareness.

Best Practices for Instagram:

  • Focus on Aesthetics: Use high-quality images and videos to showcase projects, team highlights, or tools in action.
  • Hashtags for Reach: Incorporate hashtags like #floorcare, #commercialfloors, or #facilitymaintenance to expand your audience.
  • Reels and Stories: Use short video clips to show quick tips, equipment in action, or project highlights. Reels can help your content go viral.
  • Engage Actively: Respond to comments, direct messages, and tagged posts to build relationships and trust.
  • Geo-Tagging: Use location tags to reach local customers and businesses.

Tips & Helpful Resources for Social Media Success

Creating content is just the start. These best practices ensure your efforts have a lasting impact:

  • Routine Consistency: Post regularly to keep your audience engaged and maintain visibility.
  • Branding: Ensure consistent use of logos, colors, and tone across all content for strong brand identity.
  • Tailor Messaging: Adapt your posts for each platform—for example, professional content for LinkedIn and conversational posts for Instagram.
  • Hashtags and Tagging: Use relevant hashtags and tag clients or collaborators to expand reach and foster engagement.
  • Content Dimensions: Follow platform-specific dimensions to ensure your visuals display correctly.
  • Audience Engagement: Respond to comments and messages to build community and trust.
  • Monitor Analytics: Track metrics using platform tools or third-party apps to refine your strategy.
  • Efficiency Through Repurposing: Save time by reformatting content for multiple uses.
  1. Writing Prompts for ChatGPT:
    Explore creative ways to craft posts with ChatGPT prompts tailored to different tones and styles.
    👉 ChatGPT Tone Modifiers
  2. Guides to Social Media Content Dimensions:
    Ensure your posts look professional with guides for platform-specific dimensions.
    👉 Social Media Image Dimensions Guide
    👉 Social Media Video Specs Guide
  3. Professional Marketing Support for Commercial Flooring Businesses:
    If you don’t have the time or resources to manage your social media marketing in-house, let the experts handle it for you. With extensive experience in the commercial flooring industry, OnMark’s digital marketing services are tailored to meet the unique needs of flooring professionals.
    👉 OnMark Digital Marketing for Flooring Pros

Social media marketing doesn’t have to be overwhelming. By focusing on original content, creating media that resonates, and leveraging efficient tools, commercial flooring professionals can establish an impactful online presence.

Consistency, authenticity, and relevance remain the cornerstones of success. With the tools and tips outlined here, your business can attract new customers, retain existing ones, and position itself for growth in 2025 and beyond.

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